Brand design in Lisbon
We build visual identity and brand strategy for businesses in Lisbon and the wider metropolitan area, Portugal. Logo, brand guidelines, packaging, signage, social media: the whole package or just the part you're missing. We work with people starting out and with people whose brand stopped serving them. Office in Rio Maior, in person or by video, whichever makes more sense.
What's included
Visual identity
The logo and its variations, colour palette, typography, and the system that makes all of it read as one company. A logo on its own isn't a brand, it's a drawing: recognition comes from repeating everything around it.
Brand guidelines
The document that says how the brand is used: minimum sizes, clear space, what's allowed and what isn't. It's what stops someone stretching the logo on a banner two years from now and undoing the whole job.
Strategy and positioning
Before drawing anything we work out who you're selling to and against whom. Visual identity without strategy is just a pretty logo, and a pretty logo doesn't convince anyone to pay more.
Applications
Stationery, signage, uniforms, vehicles, packaging, shopfronts. A brand lives where the customer meets it, and most of those places aren't the website.
Social media
Post and story templates you can use on your own, without asking us for an image every time you run a promotion. You edit, you publish, and it still looks like you.
Rebranding
If you already have a brand and it stopped working, we handle the transition without throwing away what's been built. Changing your image doesn't mean starting from zero.
How much a brand costs in Lisbon
Design plans start at €500 + VAT per month. Prices are public, here and on the pricing page, so you can compare before contacting us, the opposite of how this industry usually works.
Brands we've built
Adn Luso, Biofisio, DepotWare, Dwel and Lisbon Heart. Five brands in five different sectors, and each case study shows the whole process, not just the pretty final image.
Why Concreto Studio in Lisbon
Based in Rio Maior
We work with brands in Lisbon from our office in Rio Maior. Picking a colour on a shared screen is never the same as picking it with the swatch on the table, so we drive over when it's worth it.
Same-day answers
There are two of us. You talk to the person drawing, not to a middleman who forwards your email to someone else.
We know the ground
A brand that works in central Lisbon may say nothing to someone on your doorstep in Marvila or Lumiar. We design for the customer you have, not for a portfolio.
Design and code under one roof
The brand and the site are made by the same two people. There's no handover phase where a design agency ships files and a web company interprets them their own way.
Frequently asked questions
Do you work in Lisbon without an office there?
Yes, across Portugal. Rio Maior is where our office is, under an hour from Lisbon, and where we can show up in person when it makes sense.
How much does a logo cost?
We don't sell standalone logos. The Identidade plan starts at €500 + VAT per month and includes the logo, its variations, colours, typography and the first applications. A logo delivered on its own, with no system around it, doesn't last.
What's the difference between a logo and a visual identity?
The logo is a mark. The visual identity is everything that makes that mark recognisable: colour, type, photography, language and how consistently it repeats. The second one is what makes you memorable.
How long does it take?
Three to eight weeks depending on scope. Strategy and decision meetings are what usually stretch the timeline, and they're also the part not worth rushing.
I already have a logo. Can we keep it?
Often, yes. We give you an honest assessment: if it holds up we redesign around it; if it doesn't, we tell you why, with arguments, and you decide.
Do we get the source files?
You do. Vectors, print and screen versions, and the guidelines. They're yours and they aren't held hostage.
Do you build the website too?
We do. The code half is the other side of the studio, and it's why the brand and the site end up speaking the same language.
